Faculty Scholarship: Dr. David V. Rudd

Dr. Rudd

David V. Rudd
Eugene C. Fish Distinguished Chair of Business
Professor of Business Administration

B.S., University of Wisconsin
M.B.A., University of Minnesota
Ph.D., George Washington University

Dr. Rudd obtained his doctorate in marketing with a supporting field in public administration after an extensive career in business. His experience in business includes five years as a research and manufacturing engineer, eight years in packaged goods marketing, and 20 years in direct marketing. He has worked for General Mills, a Fortune 500 company, and for several entrepreneurs, including the founder of The Sharper Image. Along with numerous conference papers presentations, he has published as solo author in the Journal of Marketing Management and as co-author in the Case Research Journal. Rudd's major focus in teaching, especially the Principles of Marketing and Marketing Management classes, is to immerse students in the role of marketing manager in varying situations including preparing the students to market themselves and their careers.

Dr. Rudd's Scholarship and Pedagogy 2014 Celebration

Rudd, D. V. (2013). So how well do American undergraduate college students really know themselves? 2013 Conference of the Psychometrics Society, Arnhem, The Netherlands.