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Market Research

Sources of information about consumers, competitors and/or industry information.

What is Market Research?

"Market research is the systematic collection and analysis of data on the size of a market, consumer behavior and preferences, the extent to which current products meet consumer expectations, and social trends that might impact sales.”

Definition source: AMA Dictionary of Business and Management. New York, NY: AMACOM, Publishing, 2013.

Image source: Dietmar Rabich, Wikimedia Commons. CC BY-SA 4.0.