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Market Research

Sources of information about the potential consumers, competitors and/or industry information.

Find Industry Information


Ratios are used to measure the financial strengths and weaknesses of companies or industries.



Industry research is often most successful if you know the NAICS for your industry. 

Many business information sources use SIC and NAICS codes as access points.

NAICS, or the North American Industry Classification System, has been used by government and business since 1997 to standardize the classification of industries. 

SIC stands for Standard Industrial Classification code; SIC codes are no longer officially in use, although you will see still SIC's in business sources.

Search for your industry's NAICS or SIC at Logistics.

By RMajouji.  CC-BY-2.5. Wikimedia Commons.