"Market research is the systematic collection and analysis of data on the size of a market, consumer behavior and preferences, the extent to which current products meet consumer expectations, and social trends that might impact sales.”
![](https://libapps.s3.amazonaws.com/accounts/20020/images/Marketing_Research.jpg)
Definition source: AMA Dictionary of Business and Management. New York, NY: AMACOM, Publishing, 2013.
Image source: Dietmar Rabich, Wikimedia Commons. CC BY-SA 4.0.