Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Market Research

Sources of information about the potential consumers, competitors and/or industry information.


Every country provides unique challenges and opportunities for doing business. PESTEL is the commonly used framework for examining factors that may impact business in other countries.  

The PESTEL framework includes Political, Economic, Social, Technological, Environmental and Legal issues that impact a company, industry, or target location. 

Business Source Complete is the one of the best sources for PESTEL research.  Interestingly, PESTEL also appears as PESTLE.  You may want to search this using both spellings.

Find additional country analysis information under the In-depth Country Analysis tab above.