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Market Research

Sources of information about consumers, competitors and/or industry information.


Every country provides unique challenges and opportunities for doing business. PESTEL is the commonly used framework for examining factors that may impact business in other countries.  

The PESTEL framework includes Political, Economic, Social, Technological, Environmental and Legal issues that impact a company, industry, or target location. 

Business Source Complete is the one of the best sources for PESTEL research.  Interestingly, PESTEL also appears as PESTLE.  You may want to search this using both spellings.

Find additional country analysis information under the In-depth Country Analysis tab above.