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Market Research

Sources of information about the potential consumers, competitors and/or industry information.

Consumer Analysis


Resources that will help you learn about consumer behaviors, expenditures, income, and opinions.



Demographics or demographic data are the characteristics of a human population.

Commonly used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.