Articles

Search the following databases for (marketing OR advertising OR promotion OR "ad campaign" OR sponsorship) AND (your product here).

Image source: Public domain. Wikimedia Commons.

Business Source Complete This link opens in a new window
Covers all disciplines of business, including marketing, management, accounting, banking, finance and more.
Provides full-text from over 2,000 journals and magazines. Also provides case studies.
Business Abstracts with Full Text This link opens in a new window
Covers research in all areas of business via a mix of trade, magazine, and scholarly journal articles, case studies.
Also provides product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports.

Topics covered include finance, management, international business, human resources and marketing.
Wall Street Journal | Current This link opens in a new window
Provides full-text articles of the WSJ from 1984 to the present. Text only; does not include charts, pictures, graphs.