LibGuides: Business Plans: Advertise

Articles

Search the following databases for (marketing OR advertising OR promotion OR "ad campaign" OR sponsorship) AND (your product here).

Business Source Complete
Full-text business journal and magazine articles.

Provides full-text from over 2,000 journals and magazines. Also provides case studies.
Business Abstracts with Full Text
Covers leading business journals/magazines.

Also provides product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports.

Topics covered include finance, management, international business, human resources and marketing.
Wall Street Journal | Current
Full-text of the Wall Street Journal, 1984 to the present.

How to Create an Idea If You Are Not Ogilvy
Call Number: eBook

ISBN: 9783838272337

Publication Date: 2019
Sorry Spock, Emotions Drive Business
ISBN: 9781642790719

Publication Date: 2019-02-05
Ultimate Guide to Social Media Marketing
Call Number: Ebook

ISBN: 9781613084328

Publication Date: 2020