LibGuides: Business Plans: Advertise

Articles

Search the following databases for (marketing OR advertising OR promotion OR "ad campaign" OR sponsorship) AND (your product here).

Business Source Complete This link opens in a new window
Full-text business journal and magazine articles.
Provides full-text from over 2,000 journals and magazines. Also provides case studies.
Business Abstracts with Full Text This link opens in a new window
Covers leading business journals/magazines.
Also provides product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports.

Topics covered include finance, management, international business, human resources and marketing.
Wall Street Journal | Current This link opens in a new window
Full-text of the Wall Street Journal, 1984 to the present.

From Starting Small to Winning Big: The Definitive Digital Marketing Guide For Startup Entrepreneurs
Call Number: eBook
ISBN: 9781951527877
Publication Date: 2020
How to Create an Idea If You Are Not Ogilvy
Call Number: eBook
ISBN: 9783838272337
Publication Date: 2019
M-Powering Marketing in a Mobile World
Call Number: eBook
ISBN: 9781631570049
Publication Date: 2018
Make Your Business Social
Call Number: eBook
ISBN: 9781952538018
Publication Date: 2020
Sorry Spock, Emotions Drive Business
ISBN: 9781642790719
Publication Date: 2019-02-05
Ultimate Guide to Social Media Marketing
Call Number: Ebook
ISBN: 9781613084328
Publication Date: 2020