Faculty Scholarship: Digital Communications

Dr. Kline

Joel A. Kline
Associate Professor of Digital Communications

B.S., Lebanon Valley College
B.A., Lebanon Valley College
M.J., Temple University
Ph.D., Texas Tech University

Kline, co-founding professor of the department, owned a digital media company prior to entering academia. He continues to consult and conduct research in the areas of user experience, social media, technical communications, Web 2.0, and innovation. Kline has helped clients develop online communities of practice, create a Social Media for Business strategic plan; deploy a corporate knowledge management system; build iPad and mobile apps; and improve corporate web presences through analytics, heat maps, and usability testing. He teaches courses in user experience, e-business, innovation, strategy, and project management. Kline blogs and tweets on technology, communities, and innovation topics and has presented on such interesting subjects as “What the (Bleep) is the Cloud?”

Dr. Pettice


Mary K. Pettice
Associate Professor of Digital Communications


B.A., Illinois Wesleyan University
M.S., University of Illinois
M.A., University of Illinois
Ph.D., University of Houston

Dr. Pettice teaches courses in social media, data visualization, rhetoric, media ethics, and web writing for future journalists and public relations specialists. Her scholarly work examines the intersections between new media, rhetoric, and the verbal arts. She has written about online comment spaces and Star Wars fan films and is working on a manuscript about New Zealand, where she taught for a semester.

Dr. Ritchie

Jeffrey J. Ritchie
Chair and Associate Professor of Digital Communications


B.S., Indiana Univeristy
B.A., Indiana University
M.A., University of South Carolina
M.Ed., Arizona State University
Ph.D., Arizona State University 

Ritchie, chair and associate professor of digital communications, has presented at conferences from Vancouver, Canada to Konstanz, Germany and San Diego, Calif., to Charleston, S.C. One of the founding professors of the DigiCom Department, he has overseen student projects and internships that have resulted in the creation of LVC's Campus Virtual Tour, an interactive history of Hersheypark, a player's guide for an internationally recognized game, and a physical therapy textbook designed for tablet devices, among many others. Ritchie teaches courses in narrative across media (including video games), mobile and spatial narratives, interactivity, writing for digital media, multimedia, and principles of information design.

Professor Samuel



Mathew Samuel

Assistant Professor of Digital Communications

B.F.A. Maryland Institute College of Art
M.A. Art Education
Maryland Institute College of Art
M.A. in Digital Arts
Maryland Institute College of Art


Samuel teaches courses in graphic design, motion graphics, and interactive design. He was a partner in a design studio based in Miami that produced projects ranging from graphic design to animation. Samuel exhibits art work on a regular basis and is an active member of the Society of Design.

Dr. Kline's Scholarship and Pedagogy 2017 Celebration

Kline, J. & Guerino, F. (2016). Using data-driven synthesis tools to automatically generate content. Intercom, 63(8), 28-33.

Dr. Kline's Scholarship and Pedagogy 2014 Celebration

Kline, J., & Alex-Brown, K. (2013). The social body of knowledge: Nurturing organizational social capital via social media based communities of practice. Technical Communication, 60(4) Retrieved from http://techcomm.stc.org/2014/01/the-social-body-of-knowledge-nurturing-organizational-social-capital-via-social-media-based-communities-of-practice/

Dr. Kline's Scholarship and Pedagogy 2013 Celebration

Kline, J., & Barker, T. (2012). Negotiating professional consciousness in technical communication: A community of practice approach. Technical Communication, 59(1), 32-48.

Dr. Pettice's Scholarship and Pedagogy 2016 Celebration

Pettice, M. K. (2015, October 21-23). Overcoming fear of numbers and telling great stories. Paper presented at the

International Digital Media Arts Association (iDMAa), East Tennessee State University, Johnson City, Tenn.

Dr. Pettice's Scholarship and Pedagogy 2013 Celebration

Pettice, M. K. (2011). Narrating culture on the web: An audience-based exhibit narrative. New Zealand Journal of Media Studies, 12(2), 20-43.

Pettice, M. K. (April 12, 2012). Narrating culture on the web: Assisting audience participation through reading rhetoric and innovating online forum design. Museums and the Web 2012 Conference. San Diego, CA.

Dr. Ritchie's Scholarship and Pedagogy 2014 Celebration

Ritchie, J. (2014). The affordances and constraints of mobile locative narratives. In J. Farman (Ed.), The mobile story: Narrative practices with locative technologies (pp. 53-67). New York: Routledge.

Ritchie, J. (. E. (Fall 2012). The Journal of the Internatiional Digital Media and Arts Association.

Dr. Ritchie's Scholarship and Pedagogy 2013 Celebration

Lehr, M. E., & Ritchie, J. (2013). Utilization of a collaborative and interdepartmental student-centered approach in the development of a technology-based application prototype to complement entry-level didactic instruction for cervicothoracic musculoskeletal management. Abstract Accepted June 2011 for Combined Sections Meeting in 2013. San Diego, CA.

Ritchie, J. (Ed.). (2012). The Journal of International Digital Media and Arts Association

Ritchie, J., & Samuel, M. (2012). Historic old Miami: The magic city. Mobile Storytelling, iDMAa Conference. Miami, FL.

Professor Samuel's Scholarship and Pedagogy 2015 Celebration

Samuel, M. (2014). Blur. In T. Jenny (Ed.), Incite 2: Color passions-the best of mixed media (p. 130).  New York, NY: North Light Books.

Samuel, M. (2014, March). Gallery Show. Lebanon, PA: Lebanon Valley Council on the Arts Group Show.

Samuel, M. (2014, November). Petrified. Exhibition of Digital Illustration at the International Digital Media and Arts Association Conference. Utah Valley University, Orem, UT.

Professor Samuel's Scholarship and Pedagogy 2014 Celebration

Samuel, M. (2013). In Grieve-Carlson G. (Ed.), Cover illustration, poems containing history: Twentieth century American poetry's engagement with the past. Lanham, MD: Lexington Books.

Samuel, M. (December 2013). Animals.  [Mixed media].  Private collection of Geraldine Bullock.

Samuel, M. (December 2013). The infantree's 6x6 show.   [Gallery show].  Lancaster, PA.

Samuel, M. (December 2013). Music for everyone illustration. [Two color silkscreen & letterpress prints].

Samuel, M. (March 2013). Lebanon Valley Council on the Arts, group show. [Gallery show].

Samuel, M. (September 2013). The flight of Icarus. [Mixed media].  Private collection of Orlando Bullock.

Professor Samuel's Scholarship and Pedagogy 2013 Celebration

Ritchie, J., & Samuel, M. (2012). Historic old Miami: The magic city. Mobile Storytelling, iDMAa Conference. Miami, FL.

Samuel, M. (2012). Book cover of Religion, Politics, and the Earth: The New Materialism.. New York: Palgrave Macmillan.

Samuel, M. (March - November 2012). Candy Factory mural. Lancaster, PA.

Professor Samuel's Scholarship and Pedagogy 2012 Celebration

Samuel, M. (2012). Kathakali series. Lebanon Valley College.
Silk screen, watercolor & ink.

Samuel, M. (2012). Kathakali series. Lebanon Valley College.
4 color silk screen print.

Samuel, M. (2012). Self portrait. Lebanon Valley College.
Ink wash.