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Articles

Search the following databases for (marketing OR advertising OR promotion OR "ad campaign" OR sponsorship) AND (your product here).

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Business Source Complete This link opens in a new window
Full-text business journal and magazine articles.
Provides full-text from over 2,000 journals and magazines. Also provides case studies.
Business Abstracts with Full Text This link opens in a new window
Covers leading business journals/magazines.
Also provides product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports.

Topics covered include finance, management, international business, human resources and marketing.
Wall Street Journal | Current This link opens in a new window
Full-text of the Wall Street Journal, 1984 to the present.